About
I'm Jenna Minnix. I build product operating systems — the diagnostic frameworks, synthesis pipelines, experimentation infrastructure, and AI agents that product teams run on.
I've spent fifteen years at the intersection of data and visual communication. I started as an analyst at RJMetrics because I loved data visualization — turning numbers into things people could actually act on. When RJMetrics was acquired by Magento and then Adobe, I was the customer-facing rep who helped spin out Stitch Data as a separate company. That's where I became a PM — building the pipelines that fed the visualizations.
Before Beautiful.ai, I spent time at Snapdocs as a Senior PM. Complex real-estate workflows, high-stakes transactions, zero margin for error — it's where I developed the diagnostic instinct for finding what's structurally broken versus what just feels broken.
I joined Beautiful.ai six years ago because the problem was the same one I'd always loved: how do you take complex information and make it immediately legible? I've spent those six years in product growth — installing the machinery that lets product teams operate with more signal, more rigor, and more leverage than they'd have otherwise.
The work has compounded. Pricing research I conducted in year one is still cited in leadership decisions today. Diagnostic frameworks I built are still how the team investigates problems. And now, agents I've built are running parts of the work autonomously while I sleep.
The through-line across all of it: I build tools that help other people think and decide better.
The role I've always gravitated toward is one layer above the work itself — not shipping the feature, but building the system that decides which feature ships, how it gets validated, and what we learn when it does. The PM for the product team, not just on it.
The field guide
I wrote a 5-page guide on how I think about installing product operating systems. It covers the three pillars, the diagnostic questions I ask first, and a rough model for how I'd install this at a company in 90 days. It's free and ungated.
Download: How to Install a Product Operating System (PDF)What I'm looking for
I'm always interested in conversations with companies serious about installing or upgrading their product operating system. Full-time leadership roles or fractional engagements — both work. Based in Atlanta, open to remote.
Get in touch →